With provocative design, intuitive service and artful encounters, each Viceroy hotel provides a reflection of the local culture and a uniquely authentic experience. With sought-after locations around the world, and experiences ranging from the Icon Collection to Urban Retreats, Viceroy inspires travelers to embark on a singular journey.
Creative Goals
Viceroy Hotels and Resorts came to Cendyn with the goal of creating a new, journey-driven website that would consolidate all Viceroy properties under a single digital umbrella. The new website would need to showcase the unique flavor and attributes of each destination while maintaining brand consistency.
The new website design would also need to engage visitors and increase conversion and click-through rates for both mobile and desktop visitors.
Fluid User Experience
The importance of a fluid user-experience can never be understated. With our designs for Viceroy, we focused on creating micro-moments to help drive users into action, taking them from a visitor to a participant in the Viceroy experience. Each step of the design propels the guest to the next interaction.
Flexi Booking Engine
Many of Viceroy’s properties include the ability to make cabana reservations, which is very popular among on-property guests and those planning ahead. So to solve for this, we built a booking experience called ‘Flexi’, that allows guests to book specific cabanas on specific days, and provide the ability to add ancillaries to their cabana reservation.
Our Results
Over a single year from September 2021 to September 2022, Viceroy saw significant increases of site performance on a number of levels. While increased travel in the post-COVID era enhanced some results, many improvements can be directly attributed to the UI improvements throughout the site portfolio.
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Knowing that nearly half of our user demographic frequent the Viceroy website on mobile, we were able to increase their mobile traffic significantly.
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Measured against last year at this time, we saw an increase revenue generation by 172%.
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The COVID pandemic had obvious consequences on website conversion rates, but during that time we worked on a number of modest but effective UI improvements to ensure a healthy return to the top.
