Hersha Hotels and Resorts owns and operates luxury and lifestyle hotels in urban gateway and regional resort markets. The Company’s 20 hotels totaling 3,199 rooms are located in New York, Washington, DC, Boston, Philadelphia, South Florida, and California.
Creative Goals
Our challenge was to design a cohesive digital presence for Hersha’s restaurant outlets - capturing their individual character while maintaining a refined, elevated standard worthy of the Hersha brand.
Using a flexible design as our base, we rebranded each restaurant site to reflect its unique concept, location, and atmosphere. This approach allowed us to create distinctive, elevated digital experiences that felt true to each outlet.
Key Objectives
Establish Distinct Brand Identities
Ensure each website reflects its unique concept, tone, and atmosphere while standing out as a destination in its own right.
Maintain Design Consistency and Efficiency
Use a scalable design system to streamline development while preserving a high standard of design and user experience across all outlets.
Enhance User Engagement and Conversion
Design intuitive, visually compelling websites that drive reservations, highlight menus and events, and seamlessly integrate with each hotel’s broader guest experience.
Menu Module
To support the unique needs of each restaurant, we integrated our proprietary Menu Module - a flexible, content-managed system we've developed to help hospitality brands easily showcase their food and beverage offerings online.
Designed to balance usability with visual appeal, the Menu Module allows restaurant teams to update items, pricing, and categories in real-time, without the need for developer support. It accommodates a range of formats, from cocktail menus to chef’s tasting experiences, and adapts seamlessly to each restaurant’s branding.
Mobile-optimized and performance-driven, the module ensures that guests can quickly and intuitively browse offerings, helping drive engagement, highlight seasonal updates, and support conversions, all while maintaining a consistent, high-end presentation.
