Maybourne manages Claridge's, The Connaught, The Berkeley, The Maybourne Beverly Hills, The Maybourne Riviera and The Emory – some of the world's most renowned hotels.
Each Maybourne hotel is distinctive. Yet all are connected by a common thread, woven together through an artful craft, a progressive mindset and unrivalled locations that span across the French Riviera, London and Los Angeles.
Creative Goals
Maybourne’s hotels have histories that stretch back over a century. And, while each one retains its timeless appeal and individual nature, Maybourne are committed to anticipating every need, at any moment, for any guest.
With this in mind, it was imperative that we delivered a booking experience as refined and distinctive as the Maybourne brand in order to reinforce their status as leaders in hospitality.
This required a solution that seamlessly combined innovation, functionality, and elegance - ensuring every interaction reflected the sophistication and exclusivity Maybourne is known for.
Key Objectives
Innovative User Experience
This project aimed to redefine the traditional booking engine by delivering a seamless, intuitive user journey. We prioritised ease of use and simplicity whilst incorporating distinctive features that mirror the individuality of Maybourne.
Bespoke Functionality
A core goal was to craft a tailored solution that went beyond the limitations of generic booking systems. The booking engine was designed to handle complex user requirements whilst maintaining its sleek interface and functional integrity.
Industry Leadership
This project sought to establish Maybourne as an industry leader, setting a new benchmark for booking experiences in hospitality. By reimagining how guests interact with booking platforms, Maybourne were able to redefine the standard for sophistication.
Scalability
The design was carefully crafted to be adaptable across Maybourne’s portfolio of iconic properties, ensuring consistency while allowing for the unique character of each hotel to shine through.
The Process
Working in close partnership with the Maybourne team, we brought their vision to life through a thoughtful and collaborative design process.
Starting with discovery sessions, we gained a deep understanding of their brand and goals, which informed the initial wireframe concepts. These concepts were then refined into polished, high-fidelity designs that captured the elegance and sophistication Maybourne is known for.
Custom loading animations were created to enhance the user experience with subtle, elegant touches, while email templates were re-imagined to elevate guest communication and ensure consistency at every stage of the booking process.
This iterative approach ensured the final product aligned perfectly with their brand and exceeded expectations.
Features
Cart Functionality
Allows users to book multiple rooms and rates in one booking. With a fixed position, guests are able to see their stay details at all points throughout the booking journey.
Dedicated Room Details Page
Showcases each room’s unique story, features, and amenities, allowing guests to explore each room in detail and book directly without leaving the flow.
Enhanced Personalisation Options
Enables guests to elevate their stay by seamlessly adding curated experiences, from spa treatments to gift vouchers.
Room Comparison
Allows guests to effortlessly compare different room options side-by-side, helping them make informed decisions.
Responsive Across All Devices
Offers a flawless experience on desktop, tablet, and mobile, ensuring usability and style on every platform.
