The Maven is a boutique hotel located at Dairy Block in Denver, Colorado, and is now a vibrant micro-district that boasts 15 shops, 19 restaurants, seven bars, and a luxury co-working space.
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Creative Goals
Emphasize Authenticity with highlight genuine neighborhood experiences that showcase local artists, businesses, and attractions to support the feeling of a unique identity in the area.
Integrate Art and Hospitality by incorporating a seamless blend of artistic elements within the hotel experience. Features such as visual storytelling, artist spotlights, and curated exhibitions have been thoughtfully featured throughout the site.
Celebrate DairyBlock's Heritage by introducing an interactive and informative section dedicated to the history and cultural significance of DairyBlock.
Showcase Handcrafted Experiences with personalized service and bespoke offerings that reflect a hospitality approach rooted in craft and care.
Visual Design and User Experience with a clean, artistic layout that highlights visual content effectively. This includes high-quality images of art installations, local sites, and the hotel's unique design to create an immersive experience.
Community Engagement fostering a sense of community by incorporating events, workshops, and programs that connect guests with local talent which is reflected in a dynamic calendar section.
Responsive and Accessible to ensure the website is responsive and accessible, providing a consistent experience across devices, and readily available to all users.
Driving traffic
Throughout the user-journey, we’ve incorporated a variety of opportunities for users to see all of The Maven’s room options, to “Qualifying a purchase”, to “Conversion”. Each step of the way, we drive users forward with clear & well-organized calls-to-action along with personalization techniques that ensure guests are viewing relevant content and the right time.
