Cinnamon celebrates the flavours, way of life, and creativity in each of their destinations across Sri Lanka and the Maldives, with love and honesty. This has only been made possible through coexisting with nature and working with the communities who’ve become their neighbours. It has lead them to become inspiring destinations of experience, education, entertainment, and enlightenment. Celebrated in its most authentic way, with you.
Creative Goals
Cinnamon’s ethos is deeply rooted in the natural and cultural heritage of every destination they call home.
With 16 hotels and resorts across Sri Lanka and the Maldives, Cinnamon is Sri Lanka’s largest hotel chain.
Our goal was driven by a clear creative vision: to create an immersive, experience-driven digital presence that invites visitors to embark on a journey before they even set foot into one of Cinnamon’s resorts.
Key Objectives
Visually Captivating and Immersive Experience
Using large imagery, the website showcases the beauty of each destination, placing the viewer directly into the landscapes and moments that define the Cinnamon experience. This rich visual storytelling aims to convey not just a destination, but a feeling of escape and adventure.
Elegance in Simplicity
The design focused on clean, open layouts, leveraging generous white space to create an uncluttered, serene environment. This minimalist approach allows the imagery and content to stand out, encouraging visitors to focus on the beauty of the destinations and the luxury experience that defines Cinnamon.
Inspiring Journey-Driven Layouts
Each page was carefully crafted to take visitors on a journey. From the brand site through to each property, the flow guides visitors with intuitive navigation and storytelling elements that highlight the unique story and experiences of each property.
Favourites
The implementation of a favourites functionality was crucial in enhancing user experience. This feature empowers visitors to save and revisit their preferred offers, experiences, and destinations - creating a tailored journey as they explore the site. Whether planning a future trip or simply gathering inspiration, this ensures visitors can quickly access and organise their interests in one convenient place, making the entire discovery process more seamless and engaging.
