Nestled in the dynamic city of Arlington, Texas, our state-of-the-art facility stands as the premier destination for hosting diverse and unforgettable conferences, conventions, and celebrations.
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Project Overview
The Arlington Convention Center is an affiliate venue of the Loews Hotel Collection. Our goal was to create a new website framework for this venue that could also be replicated for the rollout of their next destination venue. To do this, we needed to introduce a design that was nimble and flexible to accommodate any new convention center for Loews other properties.
Beyond that, the primary objective for this design is to inform, educate, and provide meeting, attendees & event planners the ability to plan their next big event.
Design Highlights
Each page was crafted to follow a specific hierarchy of value-propositions intended to inform visitors in an easily digestible cadence. Each section provides users with just enough content to drive them forward.
In the end, the objective for visitors was to initiate contact via RFP. Clean, simple, & elegant design allows this interaction to happen without distraction.
