Première Advisory Group provides key services to help hotel operators and management companies maximize revenue and drive market share across all booking channels. Starting with an in-depth, multi-week assessment, their experts identify gaps in strategy and opportunities for optimization. The end result is a consistent, reliable stream of revenue and a boost to their hotel clients net income.
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Project Overview
The client wanted a website that could effectively inform and educate visitors of their many services. A primary emphasis was placed on ease-of-use and the ability to highlight and promote a variety of important events.
Premiére was interested in a modern look and feel for their website that balances each page with thoughtful imagery and compelling content. We accomplished this with a deep-dive collaborative discussion around business goals and user-intent.
Design Highlights
Each page was crafted to follow a specific hierarchy of value-propositions intended to inform visitors in an easily digestible cadence. Each section provides users with just enough content to drive them forward.
In the end, the objective for visitors was to initiate contact via RFP. Clean, simple, & elegant design allows this interaction to happen without distraction.
The Results
As a business-to-business website The Premiere Advisory Group benchmarks for success are focused on viewer dwell-time, bounce rates, and retention of new users.
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Driving new users to the website was a key benchmark being measured.
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A modest but significant reduction in bounce-rate was successfully realized for this project.
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Drawing in new users is one thing, growing your user base by 29% is a considerable win for any B2B website.
