Step into the spotlight at Hotel Dena — the ultimate artists’ retreat in the heart of downtown Pasadena. Imagined from the ground up to honor the bold creator in all of us, our hotel in Pasadena, CA is just steps from iconic sites like the Pasadena Convention Center, Pasadena Civic Auditorium, and Old Town Pasadena — making us the new central hub for the performing arts in Southern California.
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Creative Goals
For this artsy hotel in Pasadena, California, our creative goals were to focus on capturing the vibrant spirit of the local art scene while providing a unique guest experience. We created an engaging online presence that showcases the hotel’s artistic elements, from visually striking design features to curated art installations. Through captivating imagery and thoughtfully crafted content, we highlight the hotel’s commitment to supporting local artists and promoting cultural events. Additionally, we designed to inspire potential guests by sharing stories that reflect the rich artistic heritage of Pasadena, ultimately encouraging them to immerse themselves in Hotel Dena’s creative community during their stay.
Driving traffic
Driving traffic to the website through thoughtful design involves creating an engaging user experience that prioritizes usability and aesthetic appeal. By integrating intuitive navigation, charming visuals, and responsive layouts, we created a space so visitors can easily access information and complete their desired actions. Our design process focuses on optimizing loading times and mobile compatibility, catering to diverse audiences across various devices. Additionally, incorporating clear calls to action and strategically placed content to enhance user engagement, encouraging longer sessions and repeat visits. This intentional approach not only attracts new visitors but also fosters brand loyalty and trust among existing users.
